Advertising, Branding, and Public Relations
Customer service is an integral part of any successful business. It’s a way to engage with your customers, understand their needs, and build long-lasting relationships. However, customer service is just…
Monthly Archives: February 2023
Branding, Advertising and PR in 2023
We are no longer living in the time when mass advertising was enough to achieve marketing objectives. Brand logo and name are no longer considered markers of differentiation. Marketers have…
Role of Cross-Cultural Analysis in Depicting Brand Message Through Advertising Globally
~Siddhant Sinha (Batch 2021-24) Back in the early 1970s, at the peak of American motorcars’ popularity, Ford came out with a car called Ford ‘Pinto’. Indeed, a cute name for…