HARNESSING AI AND DATA ANALYTICS IN MARKETING
By – Shashwat Rawal Welcome to the future. Marketing is about to get weird. Marketing as a field is used to anever-increasing rate of change, but the next step into…
Category Archives: SCMS NOIDA
Innovative Approaches to Customer Engagement in Marketing
By: Divya Ghai In today’s fast-paced and ever-changing marketing landscape, more than traditional customerengagement strategies are needed to capture the attention and loyalty of consumers. Businessesare embracing innovative approaches that…
Sustainability and Ethics in Marketing
By: Shreya Thareja Marketing is no longer a sole activity of promoting products and services through various marketing channels. It has gained much more importance in today’s world because today’s…
Networking Gold: Building Connections in Marketing
By: Yashita Beri In the fast-paced world of marketing, success often hinges on more than just clever campaigns and compelling content. Building strong connections through networking can be the secret…
Science of Happiness: Finding Joy in Everyday Life
Uncovering the joy in the ordinary “Live everyday as if it’s your last, and one day in the future when you look back, you’ll have lived ten thousand lifetimes” In…
Power of Emotional Intelligence in Leadership and Management
Emotional intelligence is kept on very high regards in almost every context. One cannot fully spread their wings and exceed their limits until and unless they emotionally challenge themselves. That…
BBA: The right kickstart to your career
– Kushagra Chaturvedi (2023-27) “BBA is only done by those who can do nothing else.” Yeah, you may have heard that thing or two while you were about to take…
Science of Happiness: Finding Joy in Everyday Life
“The pursuit of happiness is a journey, not a finished line.” We, as mortal beings, tend to seek happiness in material objects, turning a blind eye to the true aspect…
Power of Emotional Intelligence in Leadership and Management
~Rashi Agarwal (Batch 2023-27) “ To handle yourself, use your head; to handle others, use your heart.” – Eleanor Roosevelt In today’s world where every student is trying their best to build their profiles by learning several professional and technical skills just to gain experience and…
Advertising, Branding, and Public Relations
Customer service is an integral part of any successful business. It’s a way to engage with your customers, understand their needs, and build long-lasting relationships. However, customer service is just…