“Why should LinkedIn be your corporate best friend?”

“Networking is an investment in your business. It takes time and when done correctly can yield impressive results for years to come.” – Diana Helbig

In the professional world, networking could be one of the methods to build a rapport with the people one works with. Networking has a lot of benefits attached to it. It could help students to progress both in their personal and professional lives.  College students should know how to network with the people around and far from them. Nowadays, online networking is the go-getter because of the COVID-19 pandemic. There are many platforms available, where one can start networking. LinkedIn is one of those platforms, with a user base of around 800 million in more than 200 countries. It can help people in forming business connections, share their experiences and resumes, and help find jobs and internships. 

Why should one have a LinkedIn profile?

Primarily, it can help students with placement. The students applying for a job have a task to prove themselves to the recruiter that they are worthy of the job in their company. A LinkedIn profile would be a particularly reliable source for the recruiter to know the student better. By seeing and assessing all the past achievements and experiences mentioned in their LinkedIn profile, they could hire the students immediately. For this reason, the LinkedIn profile should be all up to date to enhance the professional reputation. Also, it will be easy and convenient to convince the recruiter to hire a student if one has a well-maintained and well-formed LinkedIn profile. Students can share their profile links with the recruiters so they can see all their records, achievements, and experiences in one place. Thus, LinkedIn offers mutual benefits for both recruiters and students.

The second reason is for business connections. By interacting with people working in the corporate world, students can form an impressive image of themselves. They can be a source of inspiration, information and guidance for the students. Having connections can help students to grow in their careers further. Third, students can search and find, internships and job opportunities on LinkedIn. Internships are a must for students to build an impressive CV for their placements and LinkedIn could help them in forming their desired CV. Even if the placement is not the objective, students can keep a track record of all their accomplishments throughout their college life.

How could the LinkedIn workshop help?

To help the students deal with all these nuisances, the Mentoring cell of SCMS NOIDA is hosting a webinar, “LinkedIn workshop” on the 28th of January to assist the students to learn how to manage their profiles effectively. The guest speaker, Shraddha Srivastava will teach the students how to impress the recruiter and to survive in this competitive world of today. She will also guide the students on how to use their LinkedIn profiles to their advantage and to earn placement in their desired companies.

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